Accelerated Mobile Pages (AMP) is an open-source framework that allows developers to make webpages load at super speed on mobile devices. It consists of a watered-down version of HTML code referred to as AMP HTML, which helps to load the pages faster, including complex content files like PDFs, images, video files, etc.
Search Engine Optimization (SEO) may be a major driving factor for organic website traffic. It’s impossible to rank high or within the top 10 results during this competitive pool of keywords. As a grace, AMP helps you bridge this gap by boosting your site speed and mobile user experience.
If you want to rank your WordPress website in Google search, you must install the Google AMP plugin. It will help your website to make it to the top of Google Search results.
Increased User Reach and Content Distribution
This automatically improves the user friendliness on these pages. Today there is a competition to appear on the top in Google search. With Accelerated Mobile Pages (AMP), websites can distribute their content to a larger audience as Google displays AMP powered pages as carousel formats and are also more visually appealing.
Thus, Accelerated Mobile Pages (AMP) benefits are many, with benefits seen in SEO. Google has successfully embraced this technology and is rewarding websites that are soon following suit.
Better Server Performance
Sometimes, your website faces a down-time issue because of the extreme load on your server. This can cost you a huge dip in website visitors and page sessions. AMP helps to reduce this pressure on the server as it loads the pages quickly.
Website Loading Time
The most noticeable benefit of AMP is the quick rendering of websites for mobile users. Today, the majority of users access a company’s website through their mobile devices. Therefore it is very important to keep the website abandonment rates of mobile users under check. Users hate websites that take too long to load. With AMP, unnecessary elements are skipped, and the main content is loaded instantly within 1.5 seconds.
Improved User Experience
User experience is one of the main factors to improve engagement on mobile devices. AMP supports responsive designs. AMP also helps to layout the content in readable formats, thus improving user experience and engagements. This means your website will face lower bounce rates, which is a great win from an SEO perspective, and Google will automatically rank your website better as users increased their time on it.
Accelerated Mobile Pages for WordPress is much simple now with many free plugins in the WordPress market. To get started, follow these steps.