A lower bounce rate could mean higher engagement and conversions on your website. Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page. If 100 visitors visit your website, out of which 30 visitors bounce back, the bounce rate is 30%. This is called the bounce rate. The following tips will reduce your bounce rate on your site. And also increase your sales conversions and engagement.
A Better User Experience
This the overall feeling of a user interacting with your site. Good user experience is when a user finds a website not only easy to use, also pleasing. Half of the issues you may face concerning a high bounce rate may revolve around not creating a good landing page. A good landing page is key in retaining your target audience. Create an attractive, purposeful, and concise landing page. It should answer the query raised by the user and add some value to their experience. If users are satisfied by the landing page, they will want to explore the website, stick around and read other pages.
Optimize Call to Action
Placement help most users to decide if they like your website, if you can help them in the first couple of seconds. The secret to conversion is having a call to action on every page of your website. The call to action should be powerful and simple. It should be worded in such a manner that the visitor responds willingly to the call. Generally, words like “Sign up for 30 days free trial” or “Create your free account here” work perfectly. A call to action also helps in generating leads that are ready for conversion. They have visited your website, signed up for an offer, and are eager to buy or learn more about your products and services. A simple call to action can reduce the bounce rate on Google analytics and give you more leads.
The quality of your content will drive more traffic based on the content available in the pages of your website. A website with less content may lead you to a penalty as well.
The increase or decrease in the bounce rate is all a matter of user experience. If you focus on guaranteeing the user a fantastic and smooth experience, then the bounce rate falls. But if you create a text-heavy website or a website that loads slowly or has some features that don’t work, then your target audience will not want to stay on the website. A higher bounce rate also affects your rankings on Google. Pay attention to the bounce rate and consistently work on reducing it, It’s simple if people don’t like your content they are going to bounce. So Google will take the hint and drop your rankings.