How to Optimize WordPress site for SEO

Optimize your website to show up on search engines like Google or Bing

Search engine optimization (SEO) is a process of developing your website traffic and search ranking. This can be done by improving the content or adding more related information to certain pages. SEO can also refer to different aspects in which it will help you improve your web appearance, such as social media optimization, online marketing strategies, link building strategies, etc.

There are many methods based on which you can Improve SEO for WordPress. Here are some mechanics that help you to improve your SEO in your WordPress. 

Website Design

Your website design is one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout, and can provide new functionality, and also plays a role in its SEO. For example, your theme can affect your site’s speed. The way theme was developed also matters since clean code gives your site the best chance in SERPs. Although the design doesn’t play a vital role in SEO, it matters a lot for your users. Users like a blog with better user-friendly design and UI. Hence, make sure your blog has a professional look.

Website Loading Speed

Search engines prefer a fast loading site than one that takes a lot of time to load. So, make sure that the loading speed of your site is good. You can use CDN services to improve the speed of your blog. While Cloudflare is a free CDN network, MAXCDN is a paid one used by most bloggers. There are many ways you can improve your site’s loading speed. One of them is to use a caching plugin like wp-rocket

Content Matters

Write the contents and don’t be stingy when it comes to the quality. You need to write good and unique content to make sure that your readers are interested in it. Targeted niche needs play a big role in SEO. And increasing traffic to your site. Google decides your content according to length and quality, and when qualified, it will allow more readers and potential users to read your website.

Website's Technical Side

You need to ensure that you are linked in the Google console for your site to get indexed. And reviewed by Google and let the right people find you more easily. Check for your site’s speed, whether or not it takes so much time to load when somebody visits, are also some of the things that Google check and look into in order decide whether to increase traffic or not.

Market your website, content, and products properly.

There are examples of great and innovative startup businesses go down in months, not because they have crappy products or customer care teams, but because they did not get the right amount of traction needed to obtain more attention to their business. Marketing your business is one of the keys to your success. Advertise on different social media platforms, do guest blogging, podcasts, and collaborate with other influencers in your niche that can help you spread the word about your business. Content marketing is one of the backbones of a strong marketing strategy that impacts a business.

WordPress comes with the ability to add plugins. So, you’ll install several plugins to your WordPress website. There are various WordPress SEO Plugins available, and here are the most popular plugins.

  • Rank Math
  • Yoast SEO
  • All in One SEO pack
  • The SEO Framework
  • W3 Total cache
  • Slim SEO
  • SEOPress

Darshana Tharanga

I’m Darshana. A Computer Network undergraduate based in Colombo, Lk, who enjoys building things that live on the internet. I develop exceptional websites, web apps, and web content.

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